Residential Architectural Renderings: How they Benefit Distinct Stakeholders?

In the realm of homebuilding construction, though residential architectural renderings are predominantly used to pre-sell housing projects during the post-design phase, there are other key facets to it that are often overlooked. The residential project stakeholders use different forms of architectural visualisation to serve distinct needs. On the one hand, homebuilders may use low-detail birds-eye rendered views and other perspectives to study how the essential components of a project relate to its context. Alternatively, building companies may partner with AEC visualisation firms providing photorealistic architectural 3D rendering services to create high-detail fly-through animations of the project’s exteriors and interiors complete with surroundings, furniture, wall textures, natural/artificial lights and fixtures.

Right from concept planning and designing to the post-design and pre-construction phases, 3D rendered walkthroughs and stills in the residential construction domain provide value to the three distinct participants (potential residents, contractors, and homebuilders) involved.

Offers Clarity to Potential Users

Architectural 3D renderings clearly benefit end users as well as potential buyers in a number of ways. Firstly, they gain in-depth clarity about the project which is not always possible with 2D CAD floor plans and section drawings. Secondly, they can readily assess the pros and cons of alternative design options using detailed virtual walkthroughs even before any actual construction work kicks off on-site. Lastly and more importantly, residential architectural renderings (both interiors and exteriors) help the end users conveniently identify and estimate the cost implications of each of the design choices. As a result, detailed 3D scenes allow potential users to study how distinct components relate to their respective contexts whilst avoiding unpleasant and costly changes during construction.

Serves as Design Validation Tool for Contractors

Residential architectural renderings help contractors validate design before actual construction begins. The 3D photorealistic scenes, including both stills and videos, offers a real insight to the contracting team on the spatial coordination of distinct architectural elements. Whilst floor plans, section drawings, services drawings, and construction documents are essential, detailed 3D visualization ensure the homebuilder, the contractor and the end user are all on the level playing field as far as understanding the form, function, and scope of the residential project. In addition to this, 3D rendered assets can expedite the local regulatory approval process.

Helps Homebuilders Convey and Promote Detailed Concept 

The most important gap that architectural renderings can fill is that they allow homebuilders to convey accurate, precise, and detailed design intent to the end users. Serving as a key tool to promote, exhibit, and market their design concepts, 3D renders can add life to otherwise technical floor plans and monochrome perspective views by adding important facets that include textures, finishes, interiors, landscaping, and contextual and a humanistic environment. Accordingly, homebuilders can communicate and market their project details in a life-like photorealistic manner whilst the end users can navigate through finer nuances and request changes or clarifications before on-site construction commences.

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Photorealistic 3D Rendering: A Perfect Fit for Homebuilders' Marketing Mix

Homebuilders cater to diverse people who have different tastes. Bearing this aspect in mind, every project requires a unique approach for planning, designing, promoting, and building, which makes homebuilding a highly demanding business. Some people may have a desire to own urban homes which suit their sophisticated suburban lifestyle; others based in metropolitan cities prefer smaller, ergonomic, and functional spaces owing to the higher cost of living.

Since homebuilding is essentially a service provided to potential owners, homebuilders are expected to get the seven P's of service marketing right. These include product, price, place, promotion, physical environment, process, and people. Photorealistic 3D rendering and visualization is potentially one of the most important techniques that the homebuilders can employ to take care of the 'promotion' and 'physical environment' aspects of marketing.

Simply put, rendering is a process of representing 3D mathematical models and scenes, which feature details like textures, materials and lights (internal and natural lighting conditions) in 2D formats. The final output accurately represents the vision, scope and is as true to life as possible. Based on the scope of work, details may vary, for instance, the interior 3D renderings may show details related to each and every furnishing, surface or light fixtures. When rendering for building exteriors, the output may represent natural external lightings/shadows and how it reacts with other elements, such as landscapes, walkways, entrances, roofs, and other surroundings.

So far as the 'promotion' aspect of marketing is concerned, photorealistic renderings can help you communicate to your target audience the fine nuances of your home design via various marketing channels. The rendered stills can be employed in your brochures, flyers, billboards, and magazine ads, among others. Additionally, the 3D walkthroughs and fly-by camera animation videos can help you promote yourself in a range of digital media, such as Internet, social media, and through customised DVDs.

Furthermore, 3D rendering and visualisation can aid homebuilders to accurately demonstrate the 'physical environment' of their designs to their prospective customers. The walkthrough animations act as simulated mock-ups of the homes before construction so that any feature or component of the design can be altered to their likes. These fly-by animations can also clear doubts in the minds of potential owners and offer them motivation to quickly approve the designs.

In addition to persuading the potential home owners about the functional, emotional, and self-expressive benefits of their projects, homebuilders need to ensure that their projects comply with the local building regulations related to structure, drainage, fire safety, hygiene, energy efficiency, and toxicity, among others. As a result, depending on the size of the project, homebuilders have to take permissions from the local planning authorities before proceeding to the construction stage. Detailed stills of various views derived from photorealistic 3D rendering can also prove helpful in getting timely approvals whilst saving time for homebuilders and the entire project team.

 

Kuldeep Bwail is a Director at XS CAD Limited, one of the leading providers of Residential Architectural Renderings and Residential BIM Modeling services to customers in the UK, US, Australia, Canada, Europe, India and the Middle East.

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