Photorealistic 3D Rendering: A Perfect Fit for Homebuilders' Marketing Mix

Homebuilders cater to diverse people who have different tastes. Bearing this aspect in mind, every project requires a unique approach for planning, designing, promoting, and building, which makes homebuilding a highly demanding business. Some people may have a desire to own urban homes which suit their sophisticated suburban lifestyle; others based in metropolitan cities prefer smaller, ergonomic, and functional spaces owing to the higher cost of living.

Since homebuilding is essentially a service provided to potential owners, homebuilders are expected to get the seven P's of service marketing right. These include product, price, place, promotion, physical environment, process, and people. Photorealistic 3D rendering and visualization is potentially one of the most important techniques that the homebuilders can employ to take care of the 'promotion' and 'physical environment' aspects of marketing.

Simply put, rendering is a process of representing 3D mathematical models and scenes, which feature details like textures, materials and lights (internal and natural lighting conditions) in 2D formats. The final output accurately represents the vision, scope and is as true to life as possible. Based on the scope of work, details may vary, for instance, the interior 3D renderings may show details related to each and every furnishing, surface or light fixtures. When rendering for building exteriors, the output may represent natural external lightings/shadows and how it reacts with other elements, such as landscapes, walkways, entrances, roofs, and other surroundings.

So far as the 'promotion' aspect of marketing is concerned, photorealistic renderings can help you communicate to your target audience the fine nuances of your home design via various marketing channels. The rendered stills can be employed in your brochures, flyers, billboards, and magazine ads, among others. Additionally, the 3D walkthroughs and fly-by camera animation videos can help you promote yourself in a range of digital media, such as Internet, social media, and through customised DVDs.

Furthermore, 3D rendering and visualisation can aid homebuilders to accurately demonstrate the 'physical environment' of their designs to their prospective customers. The walkthrough animations act as simulated mock-ups of the homes before construction so that any feature or component of the design can be altered to their likes. These fly-by animations can also clear doubts in the minds of potential owners and offer them motivation to quickly approve the designs.

In addition to persuading the potential home owners about the functional, emotional, and self-expressive benefits of their projects, homebuilders need to ensure that their projects comply with the local building regulations related to structure, drainage, fire safety, hygiene, energy efficiency, and toxicity, among others. As a result, depending on the size of the project, homebuilders have to take permissions from the local planning authorities before proceeding to the construction stage. Detailed stills of various views derived from photorealistic 3D rendering can also prove helpful in getting timely approvals whilst saving time for homebuilders and the entire project team.

 

Kuldeep Bwail is a Director at XS CAD Limited, one of the leading providers of Residential Architectural Renderings and Residential BIM Modeling services to customers in the UK, US, Australia, Canada, Europe, India and the Middle East.

Article Source: http://EzineArticles.com/?expert=Kuldeep_Bwail

The Importance of Retail 3D Rendering

Retail stores are much more than stores displaying products. It is also about providing a lifestyle experience to consumers, persuading them to linger in the store and influencing their mood. An engaging retail store design in sync with your brand can provide customers with a new retail experience. You just have to make sure that the first impression becomes a lasting impression. To make that first impression of a retail store a perfect one, retail 3d rendering plays a vital role.

Suppose you have a perfect design, a concept or a structure of your retail shop visualized in your brain. An image, so intricate, that it would be difficult to put it on paper as an image. It would take a minimum of three drawings viz. the top view, front view and the side view just to give a sketch of the mental image that proves your concept. So convoluted, that only the artistically abled few would be able to grasp it and picture it from all angles. While all the measurements of the image are explicit, it gives no visual perception of the depth. Thankfully, 3D Architectural Visualization services are offered especially to overcome this shortcoming.

3D Architectural Rendering services are conceptual illustrations of the proposed architectural plan with photo-realistic effects to visualize the final structure before it is actually built. It is an excellent and fast technique to get your ideas from concept to prototype. It also helps the designers and architects to find out any structural flaws or find out if a re-design is needed. It is an art that takes you on a virtual tour of your imagination.

Retail 3D Rendering bridges the gap between imagination and reality to an extent that it is difficult to distinguish retail stores from photographs in their realism. It acts as an effective marketing tool, helping to communicate your idea clearly to the clients rather than relying on blueprints. The image you had in your mind of the store would be translated into a vision of the future using retail 3D rendering. It is a more effective communication technique compared to the conventional 2D CAD drawing.

With having prior knowledge of how the retail store would appear when finished, the design could be altered accordingly to get the desired look. Without the Architectural3D rendering technique, re-design would have been a costly affair involving money and time loss. With your visualization being transformed into a reality, the retail store would definitely leave a lasting impression on the consumers.

Kuldeep Bwail is a Director at XS CAD Limited, a leading Retail Design Drawing and Shopfitting Drawings services provider to customers in the UK, US, Australia, Canada, Europe, India and the Middle East.

Article Source: http://EzineArticles.com/?expert=Kuldeep_Bwail