With the homebuilding industry
becoming fiercely competitive in developed markets, the expectations from both
the demand side (potential owners) as well as the investor side (financial
institutions) have significantly changed. As return on investment is crucial
for both the owners and the funding institutions, homebuilders walk on a
tightrope. In addition to this, homebuilding companies are required to procure
permits and approvals from construction and local planning authorities. In such
a scenario, residential architectural 3D
renderings are a boon to homebuilders in addition to adding value to the
potential owners and investors.
Following are the multifaceted
benefits that rendered 3D stills and
walkthroughs offer homebuilders during the different stages of a residential
construction project:
1. Pre-Construction
Planning
In the homebuilding industry, the
pre-construction planning stage requires evaluating attractive markets,
identifying sites, and securing investment from potential investors and funding
institutions. As a result, both conceptual and detailed architectural 3D renderings
can help homebuilders communicate the viability of the project to investors.
This also gives potential investors a thorough insight into the project and a
greater decision-making ability.
2. Design Stage
Known as the most critical phase, the
design stage starts with concept ideation and ends with construction
documentation submittals to seek necessary approvals and permits from local
planning authorities and regulatory bodies. Homebuilder’s major
responsibilities include preparing conceptual sketches, developing detailed
floor plans, sections, elevations, perspective images, and construction drawing
sets. In addition to mandatory construction documentation, detailed 3D
renderings complete with lighting, materials, landscaping, environment,
interiors, and furniture can empower residential builders to communicate
complex concepts to planning authorities and expedite the approval process.
Moreover, the potential clients get a life-like visualisation before
construction begins.
3. Construction Stage
At this stage, the finalised design is
handed over to the contractor to initiate the build process. A detailed
rendering at this stage helps homebuilders and potential clients administer the
construction and check whether the build is in line with the proposed design.
Furthermore, residential
architectural 3D renderings
help discover design inconsistencies and resolve them. These renderings, in
combination with construction documents, act as a yardstick in the hands of
homebuilders and clients to assess and review the project’s progress.
4. Post-Construction
Stage
Once the construction phase is
complete, customised interior and exterior renderings can help homebuilders
pre-sell their property to clients. Detailed renderings and walkthroughs
present potential stakeholders with an all-round visualisation to speed up
their decision-making whilst reducing the time-to-market for homebuilders.
Compared to 2D floor plans and drawings, photorealistic renderings provide
clients with the holistic details needed to choose a property that accurately
fits their requirements.
To summarise, 3D architectural
rendering for residential projects can add value to homebuilders during
different phases. It can help them instil confidence in funding partners and
investors; expedite their approval seeking process from local planning
authorities; assess and review project’s progress vis-à-vis proposed design;
and act as a perfect marketing tool to convince potential owners.
